When we talk about having a fashion blog, we usually think that they are exclusive to influencers who share their lifestyle and outfits on social networks. But it is also important to talk about the benefits that a fashion blog can mean for a brand that has online sales of footwear, and clothing and even offers image consulting services.

Of course, social networks like Instagram or Pinterest play an essential role in a digital strategy for a fashion brand. In fact, Pinterest after Facebook is the second social network that brings more traffic to stores in fashion lines; however, another way that sometimes we decide not to take into account so much is the issue of generating content that goes beyond social networks, such as creating content for a blog.

Sometimes, we get carried away by the prejudice that nobody reads, but we must always think that, although people may not have a fixed reading habit, they do perform multiple searches on Google, related to products or general questions about fashion.

According to the SemRush platform, 40% of the traffic that arrives at online fashion stores generally comes from a search. In addition, according to the same tool, 60% of those searches are made without mentioning the brand, that is, they are looking for fashion topics in general, which also according to data, are the ones that are most likely to convert into purchases. Can you imagine the opportunities you can have?

Here the ideal to reach that potential customer and buyer is to know what exactly interests them. But to really get a broader picture of the benefits of having a fashion blog, here we list the most relevant ones.

When we talk about having a fashion blog, we usually think that they are exclusive to influencers who share their lifestyle and outfits on social networks. But it is also important to talk about the benefits that a fashion blog can mean for a brand that has online sales of footwear, and clothing and even offers image consulting services.

Of course, social networks like Instagram or Pinterest play an essential role in a digital strategy for a fashion brand. In fact, Pinterest after Facebook is the second social network that brings more traffic to stores in fashion lines; however, another way that sometimes we decide not to take into account so much is the issue of generating content that goes beyond social networks, such as creating content for a blog.

Sometimes, we get carried away by the prejudice that nobody reads, but we must always think that, although people may not have a fixed reading habit, they do perform multiple searches on Google, related to products or general questions about fashion. To know more, this is Temu’s page on Sitejabber for further information.

According to the SemRush platform, 40% of the traffic that arrives at online fashion stores generally comes from a search. In addition, according to the same tool, 60% of those searches are made without mentioning the brand, that is, they are looking for fashion topics in general, which also according to data, are the ones that are most likely to convert into purchases. Can you imagine the opportunities you can have?

Here the ideal to reach that potential customer and buyer is to know what exactly interests them. But to really get a broader picture of the benefits of having a fashion blog, here we list the most relevant ones.